TUESDAY.
ANY DAY.01
25 MINUTES · SERVES 2
Red chile
sheet-pan tacos
Roasted vegetables, warm tortillas and a little red chile attitude.

CHILES. SPICES. SAUCES. A LITTLE ATTITUDE.
A little outlaw. A whole lot of flavor.
Meet the New Mexico-inspired bounty made for your everyday cooking adventures.
Prelaunch collection · No orders or payments yet

MEET THE FIRST COLLECTION
Pour it. Shake it. Share it.
Explore the concepts and save your picks.
Proposed products and target prices. Final recipes, sizes, ingredients, allergens, chile sourcing and availability will be confirmed before sale.
FROM THE BOUNTY KITCHEN
Three easy ways to bring a little
Southwest inspiration to dinner.
25 MINUTES · SERVES 2
Roasted vegetables, warm tortillas and a little red chile attitude.
30 MINUTES · SERVES 2
Crisp edges. Savory spice. A worthy partner for your morning eggs.
5 MINUTES · SERVES 4
A quick, tangy finish for tacos, rice bowls and grilled vegetables.
Original serving ideas using your favorite chile seasonings and sauce. Adjust salt and heat to taste.
THE CHILE BEHIND THE CHARACTERNEW MEXICO ROOTS. A NEW CHAPTER.
Big Jim is a real chile. Released by New Mexico State University in 1975, NuMex Big Jim is known for its generous, fleshy pods, used green or dried red.
That’s our inspiration: big flavor, a generous table and a bit of adventure. Founder Jeremiah Cornish’s family connection to Santa Fe sparked a brand headed for kitchens in New Jersey, New York and beyond.
Dig into the Big Jim story ↗Our brand is inspired by the cultivar. Each product’s actual chile ingredients and origin will be identified before sale. NuMex Heritage Big Jim is a separate, hotter cultivar.
A FEW THINGS BEFORE WE RIDE

We’re developing the first collection. The products, packaging and prices shown are concepts. Ordering, payment and shipping will open after suppliers, formulas and fulfillment are ready.
Big Jim is the inspiration for the brand. Cultivar-specific sourcing is still being evaluated. Final product labels will state the actual ingredients and supported origin claims.
We’re aiming for flavor you can enjoy in everyday meals. Final heat levels will depend on the approved recipes and chile lots. We’ll publish product-specific guidance before launch.
Our initial focus is New Jersey and New York. There are no confirmed stockists yet. For now, explore the collection and build a tasting list.
It stays in this browser on this device. You can download it as a text file, remove items or clear your browser’s site data. It isn’t an order and isn’t sent to us.
YOU’VE GOT GOOD TASTE, PARTNER.
Pick a little red. Try a little green. Make room for the bounty.
Explore the collection ↗